New Jersey Conservation Foundation
New Jersey Land Conservation Organization
Donate to New Jersey Conservation Foundation
New Jersey Land Trust Network

NJ Land Trust Network meetingNew Jersey Conservation Foundation is committed to helping promote discussion, networking and knowledge sharing among land trusts, grassroots groups and other nonprofits involved in land preservation and stewardship.

The New Jersey Land Trust Network meets throughout the year for presentations and discussions on various topics including policy, fundraising, mapping, membership and board development, and best practices. The Land Trust Network is a program of the New Jersey Conservation Foundation, supported by the Victoria Foundation.


Marketing Plan 101:
Maximizing Your Efforts for Success






Thursday, March 26

9:30am - 12:00pm

@ the NEW Watershed Center
31 Titus Mill Road, Pennington, NJ 08534 

Registration: $FREE$

Light refreshments provided

RSVP by 3/24/15

Dr. Matthew Weber, Assistant Professor in the School of Communication and Information at Rutgers University, will give a hands-on workshop about tools and strategies your nonprofit can use to enhance your marketing plans. A good marketing plan can help you host better events, expand your membership, and raise more funds to support your mission. Dr. Weber will walk through branding basics and help you to think strategically about marketing efforts. Find out what you need to know make all of your marketing initiatives a success

Workshop produced in partnership with the Watershed Institute, a program of Stony Brook-Millstone Watershed Association.


Dr. Matthew Weber studies organizations and technology, with a particular emphasis on understanding how organizations utilize communication technology to communicate externally. Previously, Matthew worked as a brand manager and advertising specialist, developing marketing strategy for a wide range of brands including Kelloggs cereal, Sun Microsystems, Chicago Tribune and others. He teaches a capstone course on Media and Marketing at Rutgers University.

BonusDr. Weber and his students are searching for new community partners for their marketing plan development program. Their capstone communications class has put together wonderful marketing plans free of charge for organizations and events, including the 2015 NJ Land Conservation Rally! More information on this opportunity will be provided at the workshop.

  Please RSVP to:

Kate Miller (kmiller@thewatershed.o rg; 609-737-3735 x27)
If you are interested in participating remotely, please indicate that in your RSVP email or call.







APRILStorytelling/Writing Workshop with the Dodge Foundation


MAY:  Creative Placemaking


JUNE:  Pipelines in New Jersey: Facts and Procedures


JULY:   Watershed Institute 2015-2016 Grant Program Workshop


SEPTEMBER:    Building Relationships with Funders (Panel)


OCTOBER:    Nonprofits & Lobbying: Rules & Restrictions with the Pro Bono Partnership


NOVEMBER:    Volunteer (and Intern?) Management


DECEMBER:  Wetlands Management (WITH NJRPA)


Other Topics to be Scheduled:

  • Historic Preservation Buyers Roundtable
  • Roundtables for ...
    • Mapping Staff & volunteers
    • Technology Staff & volunteers
    • Administration personnel
    • Development staff & volunteers


Many events provided in partnership with the Watershed Institute of the Stony Brook-Millstone Watershed Association


Share your issues and topics!


Please contact Laura Szwak at or 908-234-1225 ext. 117 to suggest program ideas.  Also, if you would like to host a Land Trust Network meeting, please let Laura know.



Updated March 18, 2015






New Jersey Conservation Foundation on FacebookNew Jersey Conservation Foundation on TwitterNew Jersey Conservation Foundation on FlickrNew Jersey Conservation Foundation YouTube ChannelShare      
New Jersey Conservation Foundation           Bamboo Brook, 170 Longview Road, Far Hills, NJ 07931           908-234-1225 
home  | nj statewide eventscontact us  |  sitemap  |  privacy policy  |  DONATE